RADIOGRAPHY OF THE RURAL TRAVELER

As published by Top Rural in its report RADIOGRAPHY OF THE RURAL TRAVELER

We can have a series of conclusions regarding rural tourism in Spain:

More than half of the Spanish consider that rural tourism is a growing alternative.

Eight out of ten Spaniards who do not consider themselves rural tourists plan to carry out this type of tourism in the future.

Rural tourism, the best option for weekend getaways and long weekends.

84% of rural tourists declare having traveled the same or more times than the previous year.

31% of rural tourists affirm that in 2007 the frequency of their rural tourism trips increased.

Against these, 16% admit that the number of their “escapades” has been lower, mainly due to the decrease in their purchasing power.

The rural tourist travels around 3 times a year and the average stay is two or three days.

Full rental rural houses, the ones preferred by the Spanish for their rural tourism trips.

The average expenditure per rural tourist during a weekend reaches 169 euros, of which 82 correspond to accommodation.

66% of rural tourists consider that the price of rural accommodation is fair.

The treatment received by rural accommodation owners is one of the aspects most valued by tourists. 52% of travelers consider it very good.

The three factors that most influence the final choice of a rural house are the photos, the characteristics and services of the accommodation and the opinions of other travelers.

Cleanliness and the natural environment where the rural accommodation is located, the two key aspects to decide (make the reservation).

The Spanish rural tourists, very satisfied with the treatment, cleanliness and equipment of the accommodations.

94% of rural travelers look for accommodation online.

81% of rural tourists make the reservation of accommodation by phone, directly with the owner.

Eight out of ten tourists claim to make their reservation one month in advance.

The profile of the rural tourist

HER:

  • 54% women.
  • 25-45 years.
  • Lives in big cities (Urbanita)
  • Seek the tranquility of rural environments.
  • The cleanliness of the accommodation is essential.
  • I respect the environment.
  • He looks for personalized treatment and values ​​it as “very good” and important.
  • An average of 158 euros is spent on a rural weekend getaway (76.7 euros correspond to accommodation)
  • Consider that the price of rural accommodation is fair.
  • Use the network as a source of information.
  • Trust the recommendations and opinions of other travelers.
  • Complementary activities in the accommodations are of great importance.
  • Look for rural accommodation with design and good taste in decoration.
  • He prefers full rental houses.
  • He stays in rural accommodations on weekends and long weekends.
  • “Rural tourism is a growing alternative.”

HE:

  • 46% men.
  • 25-45 years.
  • Lives in big cities (Urbanita)
  • It demands contact with nature.
  • The cleanliness of the accommodation is important but not essential.
  • I respect the environment.
  • Personalized treatment “makes you recover” your identity.
  • An average of 163 euros is spent on a rural weekend getaway (78.2 euros correspond to accommodation).
  • Consider that the price of rural accommodation is fair.
  • Use the network as a source of information.
  • Trust the recommendations of friends and family
  • Does not give as much importance to complementary activities
  • Look for rural accommodation with complete equipment.
  • He prefers full rental houses.
  • Make rural tourism trips during weekends and long weekends.
  • “Rural tourism is a growing alternative.”

Survey data

Sample size: 1,831 interviews.

Maximum margin of error at 95.5% probability: Total sample = ± 2.33%.

Interview type: Web survey.

Source: Top rural.

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